Cookie Protocol
Field Rooted Digital Compliance Framework | Last Updated: 2024
1. Overview of Data Collection
Field Rooted, operating within the jurisdiction of Bedok, Singapore, utilizes cookies and similar tracking technologies to enhance the user experience for prospective HDB buyers and financial planners. By accessing our platform, you acknowledge our use of these technologies to facilitate mortgage calculations, grant eligibility screening, and personalized property insights.
In compliance with the Personal Data Protection Act (PDPA) and the Advisory Guidelines on Key Concepts in the PDPA issued by the PDPC, we ensure that your data is handled with the highest degree of security and transparency.
2. What are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit our website. They serve as a "memory" for the site, allowing us to recognize your device upon return, remember your HDB financial inputs, and understand which sections of the Bedok District Report are most relevant to your needs.
3. Cookie Classification
| Category | Purpose | Lifespan |
|---|---|---|
| Strictly Necessary | Essential for HDB calculator security and basic site navigation. Cannot be disabled. | Session |
| Functional | Remembers your Bedok property preferences and CPF grant calculation history. | 12 Months |
| Performance / Analytics | Anonymously tracks how users interact with our financial planning tools. | 2 Years |
| Marketing / Targeting | Used to show relevant HDB listings and mortgage rates based on your browsing. | 6 Months |
4. Specific Use Cases in Bedok Context
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Financial State Preservation
When you input your CPF Ordinary Account (OA) balance and monthly income, cookies allow you to navigate to the Transaction Fee Schedule without losing your data.
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Grant Eligibility Engine
Cookies help our system determine if you've previously viewed the CPF Housing Grants Specification to provide updated loan-to-value (LTV) ratios.
5. Third-Party Technologies
Field Rooted partners with financial analytics providers (e.g., Google Analytics, Meta Pixel) to optimize our HDB market forecasting. These third parties may set their own cookies. We do not control these cookies, and we recommend reviewing their respective privacy policies:
Google Analytics
Used for site performance monitoring and Bedok user demographic analysis.
HDB API Connectors
Temporary cookies to fetch real-time resale price data from official sources.
6. Legal Basis for Processing
Under the PDPA (Singapore), our legal basis for using non-essential cookies is your Implied or Explicit Consent.
- Strictly Necessary: Processed based on legitimate interest to provide the requested service (Singapore PDPA Second Schedule).
- Analytics & Marketing: Processed only after the user has been notified via our cookie banner and has not opted out.
7. User Control & Opt-Out
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. You may also set or amend your web browser controls to accept or refuse cookies.
Browser Configuration
Most browsers allow you to block cookies via settings. Note that disabling cookies may break the HDB vs Bank Loan Comparison tool.
8. Data Retention & Security
Data collected through cookies is stored for no longer than is necessary for the purposes described above. Field Rooted implements robust technical measures to protect cookie-related data, ensuring that your financial journey in Bedok remains private and secure.
Contact Our Data Protection Officer
If you have questions about this Cookie Protocol or our data practices in Singapore, please contact us: