Privacy Policy
Last Updated: 2024
1. Introduction & Data Controller
Field Rooted ("we", "us", or "our") operates the website providing HDB financial planning and mortgage advisory services in Bedok, Singapore. We are committed to protecting your personal data and your privacy in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our HDB financial tools, or engage with our consultancy services. By using our services, you consent to the data practices described in this policy.
Data Controller Information
Entity: Field Rooted
Location: Bedok, Singapore
Contact:
2. Types of Data Collected
We collect several different types of information for various purposes to provide and improve our HDB financial planning service to you:
- Personal Identification Data: Name, email address, mobile phone number, and residential status (for HDB eligibility checks).
- Financial Information: Monthly household income, CPF Ordinary Account balances, existing debt obligations, and loan preferences (provided voluntarily via our planning forms).
- Technical & Usage Data: IP address, browser type, device information, pages visited, and time spent on our site.
- Cookies & Tracking: We use cookies to track activity on our service and hold certain information to enhance user experience.
3. Purposes and Legal Basis for Processing
Under the PDPA, we process your data based on your Consent, Contractual Necessity, or Legitimate Interests. The purposes include:
- To provide your personalized HDB financial plan and grant eligibility reports.
- To process your inquiries regarding HDB vs Bank loans.
- To notify you about changes to our transaction fee schedules or services.
- To monitor the usage of our website to prevent fraudulent activities.
- To comply with regulatory requirements set by the Council for Estate Agencies (CEA) or other Singaporean authorities where applicable.
4. Data Retention and Security
Field Rooted will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with Singapore tax laws), resolve disputes, and enforce our legal agreements.
The security of your data is important to us. We implement a variety of security measures, including encryption and access controls, to maintain the safety of your personal information. However, remember that no method of transmission over the Internet is 100% secure.
5. Disclosure and Cross-Border Transfer
We do not sell, trade, or otherwise transfer your Personal Data to outside parties except in the following circumstances:
- Service Providers: Trusted third parties who assist us in operating our website (e.g., hosting, analytics) so long as those parties agree to keep this information confidential.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court or a government agency in Singapore).
- Business Transfer: If Field Rooted is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.
If your data is transferred outside of Singapore, we will ensure that the recipient provides a standard of protection to the personal data so transferred that is comparable to the protection under the PDPA.
6. Your Rights Under the PDPA
As a resident of Singapore, you have specific rights regarding your personal data:
- Right to Access: You can request a copy of the personal data we hold about you and information on how it has been used/disclosed in the past year.
- Right to Correction: You can request that we correct any incomplete or inaccurate data we hold about you.
- Right to Withdraw Consent: You may withdraw your consent for us to collect, use, or disclose your data at any time (subject to legal/contractual restrictions).
- Right to Data Portability: In certain conditions, you may request the transfer of your data to another organization.
To exercise these rights, please contact our Data Protection Officer at .
Questions or Complaints?
If you have any questions about this Privacy Policy or our data practices in Bedok, please reach out to us directly.